Jan 5, 2011

No More Coffee for Starbucks?

Starbucks unveiled their new logo which has dropped the text and is now all their signature green color. I usually drink Peet's coffee but I did get a Starbucks gift card for Christmas so I think I'll be dropping in one of the stores soon.

I'm sure this logo will earn them tons of flack (why do people hate change so much? I LOVE IT) but I actually think it's pretty cool. I love that it has been simplified and opened up possibilities for the brand moving beyond coffee. They'll also save tons in printing costs using only one color, I'm sure. Take a look, what do you think?

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